The Last Mogul: Lew Wasserman, MCA, and the Hidden History of Hollywood

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"I run all the studios," 38-year-old Lew Wasserman boasted in 1951 when turning down an offer to run MGM. Indeed, he did. As president of MCA, the most powerful talent agency of its time, Wasserman gained unprecedented artistic and financial clout for Hollywood's top stars, hastening the end of the studio system. Not that he did it out of the goodness of his heart. The canny, ruthless Wasserman was famous for inventing new ways to increase MCA's percentage, most notably by bundling clients into packages the agency produced for the burgeoning television market--a glaring conflict of interest that finally prompted a Justice Department investigation. Veteran movie journalist Dennis McDougal (author of Fatal Subtraction: The Inside Story of Buchwald v. Paramount) uses Wasserman's career as a case study in how the entertainment industry has changed over the course of the 20th century. He chronicles MCA's evolution from a band-booking business in wide-open Jazz Age Chicago (where persistent rumors about the company's Mob ties began) to a postwar movie and TV powerhouse to a Japanese-owned subsidiary in the 1990s. Seamlessly blending biography, business reporting, and juicy celebrity anecdotes, this is first-rate showbiz muckraking. --Wendy Smith

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